Troy Fan talks about leveraging social media for good and maintaining authenticity as a KOL influencer

wantrepreneurs

Big respect for “Leveraging social media for good and maintaining authenticity” which obviously isn’t the natural byproduct of the social media platform incentives.  

I’d like to think his success stems from being contrarian, rebelling against norms and being true to self on a backdrop of most other’s performative BS

Big respect for “Leveraging social media for good and maintaining authenticity” which obviously isn’t the natural byproduct of the social media platform incentives.    I’d like to think his success stems from being contrarian, rebelling against norms and being true to self on a backdrop of most other’s performative BS

I always thought KOLs here are celebrities and people like 王思聪

Nikolas Kong

Refreshing to see that a KOL influencer like Troy is garnering so many followers in China

“This led to a shift in my perspective and I realised that language is essentially just a tool for us that we use to communicate. What is more important is understanding how people from different backgrounds can have different perspectives. I hence shifted my content more to promoting cultural intelligence and cross-cultural understanding.”

Pretty unexpected that a social media influencer would talk about his success more in terms of self improvement and close relationships made along the way. 🙌  Quite refreshing to hear that actually.

wantrepreneurs

A group of likeminded people in Lens of Passion are talking about this.